• Confirmation the quality importance of our products.

• Supporting our staff to get a professional skills.

• Emphasizing on our characteristics that are different from our competitors.

• keeping abreast of continuous development.


Quality: Following closely the changing technology in order to present highest quality products to the target market.

Being Focused on The Customer : In order to protect and to develop the stable market, following closely the expectations of the customers.

Synergy: In order to make staff focused on success ,forming shared values.


We subscribe to the view that quality is the outcome of all activities that take place within the organization. Total Quality Management (TQM), a discipline and philosophy of  management which institutionalizes planned and continuous improvement is instituted in our group.

The focus on Improvements

We also emphasize focusing on improvements being on systems and processes rather than on the individuals; also that all  functions and employees should participate in the improvement process.